BUT Free Zone

In my opinion, one of the most powerful words to our self esteem is BUT.  I call it the "B" word.  Think about it... "I did a good job on that presentation, BUT I can't believe how I messed up that intro."  "I would love to do that, BUT I already know I can't."  Look at the preceding sentences...in each case, the overall feel is completely changed after the "B" word. 

The word BUT is used to completely negate what was just said, and to point out the flaws in the statement.  When coaching my agents in sales, I find they often talk themselves out of success once the "B" word creeps into their conversations. "I get X% commission BUT for you I'll take x%."   Self depreciation has somehow become admirable in our society, and yet one of the most attractive qualities in a person is confidence. Now, I'm not talking about conceit, but rather, true confidence. (see how I used the BUT there?). Once the BUT is introduced into the statement, the emphasis is on what follows. So, be careful in its use!

Now, of course, BUT can be used to turn a negative statement to a positive one (as I did above), and I encourage you to do so.  I simply ask that you start to pay attention and carefully choose your use of the "B" word...especially in your self talk. If the statement following BUT does not encourage, complement, build up....then simply drop the BUT, and everything that follows. It may take some practice, BUT you'll find a change in your attitude will make it worth the effort!